Ube or purple yam is a favorite root crop in the Philippines and one of the most popular flavors of various desserts from ice cream, to cake, to beverages, to cakes, and more. Fil-choice Brand powdered purple yam is a ready-to-use powdered purple yam for your baking needs and your desserts.

About Fitrite Incorporated

Fitrite Incorporated is a Filipino-owned company originally operated as a dental product supplier founded in 1956. It was in 1974 that the company ventured into food manufacturing because of high demand and then started exporting in 1982. The company is dedicated to bringing only local Philippine foods to Filipinos abroad.